In the past few months, I used to be struggling to obtain my restaurant business in Denver, Colorado in the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal strategy to my difficulties – local search engine optimization. I contacted a professional Seo firm providing local SEO services. After analyzing my business and its particular visibility issues, the SEO team presented me with the SEO package that included a wide array of strategies designed to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to enhance my company.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The richmond seo services provided strategies that helped boost the ranking of my local business listing on these internet websites. Now, when someone searches for Denver-specific data relating to my business, the details in my business that may be stored on all of these sites appears as being a top search result.
With enhanced online visibility, I realize that more local customers have started to visit my website, which can be attempting to promote my brand. My provider took care to choose only local listing sites authorized by Google for promoting my business.
Back linking: Local Search Engine Optimization services include building backlinks to your business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content related to my company. I saw that relevancy was crucial because the search engines identify keywords according to the backlinks. Another significant aspect is link speed or even the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, just like any unnatural speed might make Google look at my links as spam. Moreover, in addition they employed tactics riichmond as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to enhance results.
Social Media Promotion: My service agency also used effective social media optimization techniques to drive my audience to my website. They built my company profile on popular social networks including Facebook, Twitter, Google plus more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine results from social websites sites (Facebook, Google , Twitter, and much more) these profiles will also be helping to drive more organic visitors to my website. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media requires the maximum consumption of marketing potential using the features (paid advertising facility, contests, business pages in the matter of Google , plus more) in social media sites. Within my experience, focusing on a specific social websites site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to promote your online business.
Pay per click marketing advertising (paying money to find engines to present your website on the top search engine results) is considered a strong strategy to promote web based business due to easy implementation, high Return on your investment (ROI) and traceability. The SEO team provided my business with PPC advertising services, often known as geo-targeted PPC. The advertising was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilized inside my geo-targeted PPC.