Before you select your opinion is the ideal color off Pantone Colour Chart, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as an alternative to locally. You see, different colors have different meanings to different people. If you’re unfamiliar with the cultural significance of any certain color the item, brand, or identity you’re promoting could end up failing before it comes with a chance to pull off! Let’s take a good look on the cultural significance of color in just two of today’s emerging economies.
In China, the hue red is probably the most important. No where is it color more prominent than in the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. Also, it is the hue chinese people associate with fire, one of the five elements its people believe create exactly what exists naturally.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color chinese people associate with another of your five elements, our planet, and thus, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s unlike Western cultures the location where the color white is commonly used to symbolize purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The hue green represents the harvest or a new beginning and, as with America, green is symbolic of nature. In India green is additionally colour used to honor Islam.
As popular as green is, don’t use it if you plan on using the services of Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But in the center East, green will be the colour of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing the incorrect color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you do your homework!