These are typically all good questions, particularly when the inquiring party is paying medical website marketing to enhance a site and attract visitors (and ultimately new patients). The problem? Solutions to simple SEO questions tend to be over a little complicated.
Search engine listings are remarkably sophisticated systems. Note using the term “system.” Lots of people often imagine search engine listings as some form of computer device that appears on the Internet in a nanosecond and returns a quick solution to an online searcher’s query.
That’s hardly the situation. Instead, search engines like google require notably intricate computer software, data centers and networking which costs vast amounts of dollars.
Today, doctors depend increasingly on search engines like yahoo to help them find new patients. Considering the growing influence of your Internet in the business of medical care, we’re dedicating a series to untangling the complexity of online search.
We’ll steer clear of the really geeky stuff but hopefully provide an adequate amount of the basics for your health care professional simply wanting to be a better manager. Let’s get started with this installment about the first rule of SEO.
The only exception to this statement is that if you work with Google or any other google search. All through us, SEO is about information quality.
Search engines use software to analyze all 250 million-plus websites on the web, using something called robots or spiders to “crawl” the websites. Inside a process called indexing, these robots gather, analyze and store whatever they find into a database.
The Google database – stored on over a million computer servers around the world – is what you, the world wide web searcher, explore whenever you conduct a Internet search.
Google, king of Online search
We’ll focus here on bing because approximately three of four Internet searchers use that specific online search engine. This really is regarding the only computer stuff any medical marketer or doctor might want to learn about Google:
Google crawls above 20 billion web pages on a daily basis, according to Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for virtually any particular Internet search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm could very well be probably the most closely guarded trade secret on this planet.
The Google algorithm assesses a lot more than 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is with the blending of these signals.”
Google keeps all of its data in a unknown number of data centers around the globe, each typically costing around $600 million to create and contain as much as 50,000 servers. This is because search engines like google have numerous small databases, each centered on a keyword topic. It is then easier so they can retrieve dexhpky73 in fractions of any second.
Okay. End in the techy stuff. We merely cite these statistics hoping endowing a feeling of humble respect for what we take into account the greatest human invention ever: the net google search.
Otherwise, the work of improving search-engine rankings is centered on the standard of information about each webpage.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines around the page, proximity of keywords to each other on that page, the page URL (web address) and PageRank, a Google way of measuring how many other web pages link inward for that particular page.